The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. Below is a brief overview of my marketing plan. Contact me today for a presentation of my services at no obligation.

Step 1: Preparing Your Home for Sale

• Initial Consultation - Before we list your home, we will sit down with you to give you a current market analysis of your home's worth, tour your home to discover the positive selling points, and propose a plan of action to achieve optimal results in today's market.
• Expert Recommendations - We will help you identify improvements that could increase profit on your sale. If needed, we will also provide you with a list of contractors and inspectors to assist you in the pre-sale process.
• Staging - We will work with a professional decorator to stage your home so it can be presented in its best light. Staging your home will garner a higher selling price and decrease time on the market. Your bottom line is important to us and we will work within your budget. Let us surprise you on little improvements that go far and within economical means.    
• Establishing Goals - Markets can fluctuate so it's important to establish your goals. We work hard to meet and exceed them.
• Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use the most advanced CMA tools available to determine the right listing price.

• Your Property's Own Domain - www.YourHomeAddress.com will showcase your property with detailed descriptions and lots of photos - the two key items that the majority of Buyers look for.
• Online Presence - With more than 86% of buyers beginning their search online according to data from the National Association of Realtors, having online presence is a must. At Coldwell Banker, we spend millions of dollars every year on technology to make sure that your home gets priority treatment and exposure on the Internet.
• Digital Photography - Once your home is ready to list, we will have professional quality digital photos of your home taken. Studies have shown that homes featured with six or more photos are viewed 299% more frequently than those without.
• Full-Color Property Brochures - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
• Full-Color Postcards - Elegant brochures of your home will be designed and distributed at showings, open houses, public venues, and through direct mail. For select properties, premium virtual tours will be showcased on CaliforniaMoves.com, Realtor.com and ColdwellBanker.com
• Other Brokers - In order to find a buyer, we cooperate with and invite other brokers in the community to tour your home.
• Referral Network - Weekly sales and periodic regional meetings allow Sales Associates to present new listings. Other Sales Associates then refer to their client databases to identify potential buyers and arrange viewing appointments.
• Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and/or maintain relationships with former clients. 
• Previews International - For the luxury homeowner, Coldwell Banker offers a sophisticated and distinct marketing system: Previews International. Through this remarkable program, Coldwell Banker has become the leader in sales of multimillion-dollar properties sold in the United States, and two out of every three estates in California!
• Status Updates - We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.

• Introducing Lead Router - An exclusive technology tool from Coldwell Banker, Lead Router captures all online inquires about your property routes them to my cellular phone in seconds! That means you won't never miss a prospective buyer for your home and all inquiries are assured of quick response and follow up.
• Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
• The Internet Data Exchange (IDX) is an electronic list of homes for sale available on the web. Your home will be included in the data feed.
• My Website - Features an entire feed of listings for all viewers who come to my site to search for homes.
• E-mail Updates - My website also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive daily emails with listings that meet their search criteria. Your home will be featured in that service.
• Transaction Details - My website has a password-protected area where all transaction details are logged for your viewing.

• Network and Cable Television campaigns. Our spots run during such popular programs as Alias, 60 Minutes, Dateline, The Practice and Trading Spaces.
• Network radio stations
• Major national newspapers including USA Today and The Wall Street Journal.
• We showcase your property to millions of weekly readers by aggressively advertising in the region's most widely read publications. Our targeted advertising efforts include the best newspapers in the area.

• Agent/Broker Open House - We will invite all local agents and brokers to your home for a roll out presentation.
• Public Open House - Following the agent/broker open house, we will hold a public open house and present your home.
• Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochure, business cards and media kits will be available on onsite.

• All calls and email inquiries regarding your home are followed up on immediately.
• Access to your property will be secured by us though a lockbox and no one will gain admittance to your property without permission.
• All showings on your home will be immediately followed up on.
• You will be updated on changing market conditions at all times.
• When an offer comes in, I will skillfully negotiate on your behalf to obtain the best price and terms.
• When you have a question, I am easily accessible and will respond to your calls the same day.